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Mr. Xie Yong :Technology is a kind of fusion
--Home Appliance Marker reporter interviewed hangzhou Honny heat energy technology co., LTD., general manager Mr. Xie Yong.
In the heat pump industry field of China, Honny is a rising star, although only two years old by now, but it has had a solid step forward in the place which named by"above there is heaven, there are suzhou and hangzhou".
Perhaps the first style of schools of the technology of heat pump industry in jiangsu and zhejiang, Honny start at the beginning, then put the pursuit of quality first, excellence in technology. Honny president Mr. Xie Yong regards the quality as the lifeline of enterprise,thinks Quality will decide a enterprise succuss or failure.Good quality of hard, just like medicine, the process is painful, need to adhere to the strength and endurance. Now that chose the route of quality, must be ready to fight a protracted war.
Mr. Xie likes playing basketball and reading history books, basketball relys on flexible skills and team spirit to win, take the initiative to attack, to run in time, strengthen their cooperation/cooperate well with each other by surprise, form a "empty space", strive for the opportunity of shot; On defense, on the opponent, digging, prevent evade. The handful often organize basketball game, for the company team and personal involvement, in the game, he concluded long need more skills and team spirit of cooperation.
The handful like reading, must look at the book every night to sleep. He likes to read history books and historical figures in the handful of favorite WeiQing, favorite WeiQing "technology" and "quality". As a military talents, perished from the prudent politician, strategist, WeiQing with Taoist Lao tze advocated "hold world with virtue on good if water," the quality, is the heart of nature, don't try so hard, don't JiaoZao, detachment, humility, we hold all.
Also the pursuit of technology and the handful of quality, is the backbone of the led his team, with the love of heat pump business, the technology of persistent and unremitting pursuit of quality, Honny gradually to explore their own in the heat pump industry a new sky.
Household air source market is facing four big bottleneck
Asia new energy: Hello,Mr. Xie , first can you make a brief introduction of the Honny development ?
Mr. Xie: all right. HangNing technical prototype in actually has produced seven years ago, the history of hangzhou but Honny brand is less than two years, is a young company.
My technical team and I learned that the heat pump in 2004 that a new industry. We were in anhui a famous air conditioning enterprise engaged in the project and created heat pump group, but later, the company abandoned heat pump this piece, but we don't want to give up this a very promising industry, so I took the subordinate team can rely on their own independent technical accumulation, came to hangzhou founded the Honny company, focusing on the R&D and production of heat pump products.
"Asia's new energy" : 7 years of experience in the industry, according to you what do you think of this industry's outlook?
Mr. xie: I think the air is very good, can the prospect of itself, because it is a sunny industry, products in the field of energy saving, safety and environmental protection of the traditional water heater electric water heater, gas water heater has a big advantage, there is no reason to get rapid development.
Asia new energy: but according to our information obtained from investigation, the current air can water heater market share is relatively small, only about 5%, to this, do you think what reason be?
Mr.Xie: air source can be divided into two kinds: household type and commercial type. The market share of the household type does not big, but the commercial model in the southeast coastal provinces, such as jiangsu, zhejiang, fujian, guangdong and other places of large living hot water project has accounted for about 70% of the market.
Asia new energy: at present, the domestic air to the market to open it. What do you think where is the problem?
Mr. Xie: household air source market is facing four big bottleneck. First of all, I personally think that is the key reason that industry is the lack of relevant national policy support. Before a few years, the solar industry get rapid development, it is associated with national subsidy policy, and the latest home appliances to the countryside policy to promote are associated. Some foreign countries such as Europe, South Africa, Australia, have subsidies for heat pump water heater, so market in these countries is developing very quickly. In China, if the air can heat pump industry to get the relevant national policy support, can also get rapid development.
The second reason, mainly is the heat pump product price is quite high. For example, a typical gas water heater or electric water heater price in more than 1000 to 1000, some relatively low-end brand selling only a few hundred dollars. But the price of air to product is not fall down, one of the cheapest type of household product price is in 4000 yuan of above, most of the mainstream products is controlled in 7000 yuan - 8000 yuan, or even tens of thousands of yuan.
The third reason, is the product structure is more complex, technology is not very mature. Gas water heater and electric water heater products, although is not very energy saving, but because of its principle is simple structure, technology is more mature, less prone to failure. But air can product structure is complex, technical, if the technology is immature, the failure rate will be high, once appear, fault, water heater products for consumers is a very headache thing. In addition, the dealer when consider to choose products, also will have doubts on these products.
The fourth reason is installed. Air can water heater parts, especially the tank area is large, the installation requirements are very high. So consumers will feel very hard to accept. Comprehensive the above four, is the (household) air can heat pump industry development present situation.
Technology is a kind of fusion
"Asia's new energy" : you and your team are technical background, and accumulated considerable experience in the industry, the so-called "adept guard the entrance," HangNing products have a lot of congenital advantage in technology.
Mr. Xie: the technical strength of an enterprise, can be a lot of ways. My team and I agree that the first job is to build technical advantage to establish technical specification. HangNing established at the beginning of 2009, the first step is not horse do the product right away, but for technical related certification. We have established a national laboratory and verified. Our company adhere to the ISO9001 quality assurance system standards, product research and development and production management, products are national mandatory "CCC" certification, or the production permission certification. According to foreign markets, we also according to different places, has passed the certification of CE, GS, UL and other related.
Hangzhou Asia new energy: n which is one of the most successful technology products of Honny?
Mr. Xie Yong:, low temperature heat pump units can work well at 15 degrees below zero.
"Asia's new energy" : 15 degrees below zero? ! As is known to all, air source water heater and solar water heater to the work environment as the demand is higher, a lot of air to brands can be popular in the south, but cannot for northern markets, it is just because of the low temperature limit its product efficacy. HangNing mainly through what method to overcome the problem?
Xie Yong: the motor is three gear speed of our products, flexible adjustment can be used according to the environment, maintain the service life of products. Can a lot of air products on the market are using the air conditioning compressor, so in certain circumstances (such as special high temperature or low temperature) is not work properly. Hangzhou and ningbo console and commercial machine are enterprises with famous Japanese white electricity Hitachi professional ReBengShi compressor production, using environmental protection R417A working medium, can be in 15 degrees below zero to 43 degrees between work perfectly well.
About the working principle of the product at low temperature is mainly considering the compressor compression ratio (the ratio of the high temperature and high pressure and low temperature low pressure side), to ensure the normal work must be less than 7.5. In cold environment, the compression ratio could be up to nine, or even 10, so some products can't work normally. HangNing unique to a regenerative technology, is the transmission of high-end high-voltage side pressure to the low temperature low pressure side, so as to effectively reduce the compression ratio, and at the same time increase more than 10% of the COP (coefficient of heating). In addition, our system can control the use of real-time detection and adjustment of status, to ensure the normal working condition. This would constitute a complete system of heat pump.
HangNing some products are exported to Russia, Sweden, the north cold country, after the actual test environment, no any problem in use. Hangzhou to ningbo so low temperature air products is not a problem.
"Asia's new energy" : what do you think of the bright spot of future technology of heat pump industry mainly in where?
Mr. Xie Yong: currently, we are to promote a new product, is called the triad of heat pump hot water unit, can simultaneously satisfy all the year round supply of hot water, floor heating in the winter, and summer air conditioning use, and use of air-conditioning in the summer, get a lot of hot water for free.
We consider the market most consumers cannot accept a higher price of water heater directly, but if you are able to integrate the three big functions, a complete environmental protection and energy saving way of life, the full range of real boost consumer life grade, so that our clients - mainly villas and apartments of the consumer groups is the good choice to understand and use our products.
In fact, regardless of industry, I think the real technology is a kind of fusion, like mobile phone industry's rising star apple, can exceed the established giants nokia, become the brand of mobile phone industry sales of the first, win more fusion technology is apple.
Heat pump industry, too, is completely a single product has become increasingly unable to meet the needs of consumers, who truly understand the integration of technology, who can win more market and consumers.
Quality is the lifeline of an enterprise
Hangzhou Asia new energy: front of ningbo technique, then can industry at present in the air, on the way to attack the market is divided into two major schools, guangdong brand flow, and their technology may not be very outstanding, but the brand do very well; Another is jiangsu technology flow, the brand may not be very strong, but in technical excellence, HangNing should be belong to the genre, then thank always think technology and brand flows who can truly grasp the market?
Mr. Xie Yong: I think both taking what kind of line is ok, but should be after inspection and acceptance by the consumer. Brand route, the enterprise can be very influential, you come back to buy your product, but if the product quality is bad, technology does not pass, so not only to the interests of dealers and consumers is a kind of hurt, in the final analysis, also make the enterprise brand is the loss.
Technical route, too, perhaps at first you popularity is low, not market recognition, but through the accumulation of time, do it slowly, slowly let consumers know the product is good, not a problem, so going the rounds and the influence of your brand will also grow.
"Asia's new energy" : our magazine has a point, technology is the foundation of brand, brand extension is technology. View and thank the general view coincides with mine.
Mr. Xie Yong: at the end of the day or a quality problem. Quality is the lifeline of an enterprise, to make up quality, recognised by dealers, consumers, enterprise can healthy survival. Our part of the market is in overseas developed countries, a more strict with the quality of their market, also give us a bigger test are put forward.
To sum up, our brand idea is committed to provide customers a more energy efficient, cleaner and more comfortable living environment.
"Asia's new energy" : as a small and medium enterprises, HangNing in the marketing process must have met a lot of difficulties, you and your team is how to hangzhou to ningbo pays attention to the concept of quality to the market?
Mr. Xie Yong: we spent half a year after products, technology certification to start producing products. Early last year we were very carefully choose pay attention to quality in fujian, zhejiang region dealers targeted sales, number of course is not a lot. Build a small sales channels, is able to reduce risk by understanding the market, but also to ensure that our overall product sales of normative and clarity. Establish a lot of sales channels, of course, is not no, but if quality problems, pay is not just customers and dealers, is the enterprise itself.
After more than a year of market development, hangzhou now ningbo terminal channel has been gradually established, our focus on domestic market in fujian, zhejiang and jiangsu, the future will be extended to jiangxi, hunan, yunnan-guizhou region. Of course, the ultimate goal or the country, including few enterprises focus on the north market.
The Asian new energy: in addition to study technology, what is your interests and hobbies in spare time?
Mr. Xie Yong: My hobbies basically has two: one is playing basketball; Second is reading, mostly history books, I have formed a habit, be sure to look at books to sleep every night.
"Asia's new energy" : basketball is a rely on flexible skills and team spirit to win the sports activity, what do you like playing basketball and you enterprise each place?
Mr. Xie Yong: the company has specialized basketball team, I was a member of the basketball team, we regularly organize games, it can be said that the basketball game let me see a direction for the development of the company. Play to the solidarity and collaboration and understanding. In their own way in the beginning, everyone, no matter how far, nearly caught the ball, predictable results. A team to win the game, must rely on the solidarity and collaboration of all members, close cooperation, strive for the best time to shoot.
Playing basketball can make us to strengthen the team cohesion and centripetal force, improve the staff's initiative, the sense of responsibility and sense of honor.
"Asia's new energy" : do you like reading history book, do you have any special favorite historical figure?
Mr. Xie Yong: han xiang WeiQing is my favorite characters in history, I most admire his "technology" and "quality". His "technique" in the war, he fought all is a little more difficult, repeatedly defeated hsiungnu, for hanwang toward the northern cape speakers armband. In life, he treat people courtesy, generous, forbear, faithful to the emperor, in that very dangerous s finally can get a good death, his very good "quality".
"Asia's new energy" : hope you hangzhou and ningbo enterprises can also like WeiQing generals in han dynasty, in technology and quality, for the sword, for the development of heat pump water heater speakers.
Mr. Xie Yong: thank you.